An industry built on human emotion, lived experience, and intimate chemistry of the actor and audience, the arrival of Tilly Norwood, Hollywood’s first full blown “AI-actress,” feels less like progress and more like corruption. Created by Eline Van Der Velden, a physicist turned producer and founder of Ukrainian based AI company Particle6, who wanted a tireless and flexible performer for the entertainment industry.
“Creating Tilly has been, for me, an act of imagination and craftsmanship,” Velden wrote on Instagram in response to the world wide uproar.
In using imagination to create Tilly, she has threatened the imagination of many young aspiring actors and actresses. The irony is sharp, in claiming to celebrate creativity Velden’s invention replaces it. What once came from human vulnerability, late-night rehearsals, and the heartbreak of rejection can now be simulated by lines of coding. The very craft she praises as “Imagination and craftsmanship” risks erasing the human artist who physically embodies those traits.
“I think that’s exactly what has triggered people,” says Tricia Biggio, co-founder and CEO of AI animation studio Invisible Universe. “For agents to represent AI-generated characters as clients feels outrageous.” (Variety).
Biggio’s words echo the unease traveling through Hollywood, the fear that representation, opportunity, and artistry are being handed to entities that can’t feel or fail. If agencies begin signing artificial performers, what place will remain for the countless human actors still struggling for their first break? To many, the idea of an AI client isn’t that threatening- but it’s a warning sign that Holly woods creative soul is being replaced by a logarithm dressed as ambition.
“The statement explicitly states that Norwood “is not an actor” and that the AI creation was likely trained by borrowing the look and work of countless other performers, none of whom were compensated by Particle 6 during the process,” (Slashgear).
This revelation cuts to the core of the controversy, Tilly Norwood isn’t just artificial; she’s a collage of stolen labor. Every smile, gesture, and movement her algorithm learned from was shaped to real actors who will never see credit or pay. “Nonetheless, it would, no doubt, be difficult to pin down exactly which actors contributed to Norwood’s creation,” (Slashgear). It’s a haunting reflection of how technology, when unchecked, can exploit creativity instead of expanding it. In trying to craft the “perfect” performer, Particle6 may have created the ultimate paradox: an actress built from humanity, yet has no soul.
Velden again referred to Norwood as “a creative work — a piece of art,” before equating the AI creation to other filmmaking tools like animation, puppetry, or CGI, and likely even VFX tools like green screens (Slashgear).
Comparing an artificial actress to a camera effect dismisses the human essence behind performance. Green screens don’t dream. Puppets don’t feel rejection. Actors do- and it’s that emotional reality that audiences connect to. By treating AI performers as just another “tool”, Velden reduces storytelling to simulation, blurring the line between creativity and convenience. In her pursuit to reinvent art, she may have redefined it, but at the cost of the artists who made it meaningful in the first place.
Hollywood has always thrived on reinvention, from silent films to CGI, but the rise of AI and its created actors like Tilly Norwood signals something far different. It’s not evolution; its substitution. The art of performance depends on humanity’s flaws, the trembling voice, the bloopers that stick, the emotion that can’t be perfectly replicated. IN replacing that with algorithm precision, the industry risks trading authenticity for efficiency. As studios chase innovation, they must remember that what audiences truly connect with isn’t perfection but the presence. Without human storytellers, Hollywood’s future might look sharper, cleaner, more efficient- but it will also be lifeless.
